Project 366: Week 50

We spent a lot of time this week picking up packages at the post office in preparation for the exchange of gifts at holiday parties throughout the following weeks. Hopefully your packages were all received in time! Let us know which photos you enjoyed most in the comments below.

December 9, 2012

Christmas Lights by Jen Gallardo

Christmas Lights by Jen Gallardo

Sleeping Santa by Anthony J. Merced

Sleeping Santa by Anthony J. Merced

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Project 366: Week 49

During this week, we celebrated Anthony’s birthday and began preparing for Christmas. We also began shooting a short film which we hope to share here at some point very soon in 2013. As always, let us know which photos are your favorites in the comments below!

December 2, 2012

Birthday Cheesecake by Jen Gallardo

Birthday Cheesecake by Jen Gallardo

Birthday Photo by Anthony J. Merced

Birthday Photo by Anthony J. Merced

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Movies by the Numbers: December 24, 2012

The Hobbit Movie Poster

Christmas will not be as fruitful as expected for The Hobbit. Even though Peter Jackson’s epic adventure film held off five new openings for a $36 million weekend, The Hobbit is well underneath expectations with $150 million through two weeks. This was eerily similar to the drop I Am Legend saw in 2007. Whether or not the new king of December films can regain some momentum after the new year remains to be seen. Current expectations show The Hobbit finishing a shade under $300 million, making it the lowest grossing film in the Lord of the Rings franchise.

In second place was the debut of Tom Cruise’s latest film Jack Reacher. While studios won’t be extremely upset with the $15 million opening, it is well below previous Cruise films. Mission Impossible – Ghost Protocol started with nearly double the opening of Jack Reacher. Unlike his previous films, Cruise didn’t have a superstar franchise or director to add to the draw. We’ve seen the decline of star actors as major draws at the box office and this trend continues with Cruise’s latest outing. Reviews have been quite favorable and word-of-mouth seems to be picking up steam, so Jack Reacher should finish strong by the end of its run. Continue reading

Movies by the Numbers: December 18, 2012

The Hobbit Movie Poster

This weekend’s outcome was expected but didn’t produce the punching power that some thought it might. The Hobbit, the latest film from famed director Peter Jackson, had an $84 million opening easily becoming the highest grossing premiere in the month of December. The latest film based on J.R.R. Tolkien’s fantasy novels didn’t have much competition. Will Smith’s I Am Legend previously held the record with $77 million. While it is definitely a reason to celebrate, that party will be tempered as The Hobbit failed to break $100 million.

Unfortunately for Warner Bros. many movie-goers decided to wait for reviews instead of jumping head first back into Middle Earth. The Lord of the Rings may be one of the most successful franchises of the previous decade but audiences tend to move on. The last film was released nine years ago and the marketing effort decided to lean heavily on fan knowledge of the previous installments. That fandom has obviously dwindled. There are still high hopes for the film as December is notoriously a slow month. With economic times being what they are, the film will most likely have staying power. Audiences will venture to the theaters when they have the time after the holidays. Continue reading

Movies by the Numbers: December 10, 2012

Skyfall Movie Poster

After spending three weeks behind The Twilight Saga: Breaking Dawn Part 2, James Bond has returned to the top of the box office. This is no surprise as it was an unimpressive weekend altogether with only one major opening that failed from the onset to grab any particular audience. The Gerard Butler romantic comedy Playing For Keeps became the star actor’s second flop this year behind Chasing Mavericks. Where things went wrong this time around can be laid at the feet of the movie’s overall marketing campaign. Gerard Butler, well known for his roles in action films, has not caught on as the romantic sex symbol. Selling him without selling the content of the film ended up dooming the picture to a dismal $5.7 million opening. Not only was relying on Butler to sell tickets a mistake, but making little mention of the overall plot to the film was an even more egregious error.

Skyfall has industry people talking about more than just this latest installment being the most successful in the franchise. Approaching $300 million at the box office, this latest installment of the James Bond franchise is easily one of the most successful films of 2012. A great combination of word-of-mouth and brand establishment created an undeniable buzz about the film that has kept it going strong. Just to show how successful it has been, Quantum of Solace – once considered the most successful Bond film — has been eclipsed by $120 million. Unfortunately, James Bond will have much of its audience pulled away as Peter Jackson’s The Hobbit approaches in the coming weeks. Continue reading

Project 366: Week 48

Tis the season and this week really showed it. Christmas trees, lights and decorations abound as everyone in the city is seemingly gearing up for the holidays. Take a look at our photos and let us know which holiday-themed photos are your favorites.

November 25, 2012

O Christmas Tree by Jen Gallardo

Hallway Light by Anthony J. Merced

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Movies by the Numbers: December 4, 2012

The Twilight Saga: Breaking Dawn Part 2 Movie Poster

The weekend after Thanksgiving continues to be a death trap for new releases. This week’s group of arrivals included Killing Them Softly and The Collection. Neither of these films was able to crack the top five which continued to be dominated by Skyfall and The Twilight Saga: Breaking Dawn Part 2. Thanks to the popularity of both series the normally dormant week following the holiday saw a nearly 45% increase in attendance from last year. Both Skyfall and Breaking Dawn Part 2 eased minimally and nearly traded places atop the box office mountain.

For Lionsgate, Breaking Dawn Part 2 helped to make them the most successful studio of 2012. It is the 11th week in which a film from their production company has sat alone on top of the box office. Including Hunger Games, The Possession and The Expendables 2 Lionsgate has made over $1.2 billion. Earlier this year it became apparent that the once independent production house had put a lot of effort into breaking through the old studio guard. Now that they have everyone’s attention, it will be important to follow up this year with an equally successful 2013 and 2014. With a slate of films expected, including Hunger Games: Catching Fire and The Expendables 3, it is likely that Lionsgate will be around for quite some time. Continue reading