As I’ve mentioned before, retouching is nothing new in photography. Cameras capture something close to what our eyes see, but sometimes not exactly quite right and we work in post to add that “human” quality. Or sometimes, we are trying to make up for user error; perhaps our exposure was off (too light or too dark) or maybe our white balance (the photo is too “cool” or too “warm”). Other times, we retouch because it makes the subject more…palatable. Let me explain.
On many occasions, I’ve been asked by my friends to take headshots for them. Some are actors looking to break into New York City’s theatre world while others are simply professionals in need of a photo for business purposes. None of these friends have explicitly asked me to retouch their photos, but I have gone ahead and added some “digital makeup” to augment their photos. I believe a headshot should show the person in their best possible light. If I can do something to help that, I will.
That said, I think there’s a very clear line here. People should still look like themselves. Anything I could potentially do with makeup — mask a pimple, smooth and even out skin tone, reduce shine — I’m comfortable doing in retouching. Most of my friends who have received my retouched photos do not realize they’ve been retouched. The idea here is to be subtle lest people look at their photos and think, “Gee, do I really look like that?!”
To drive home this point, I have a couple examples of helpful retouching and one example that, to me, is clearly distortion.

Example No. 1 of Retouching - Slight Retouching
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